IMPORTANT NOTE: This report is not the latest one. It is the Digital Ad Spend (Actual 2014 & Forecast 2015), which was held in 2014.
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The need for industry data on digital advertising spending will become larger with the rise of the digital space. DAAT provides this data on a yearly basis. This report presents the data of 2014 and the forecast of 2015. As research partner, TNS is appointed by DAAT to conduct study and report for the year 2014-2015.
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The Digital Advertising Association of Thailand (DAAT) was founded in 2012 with the objective to benefit the industry, companies and consumers under the same direction. With collective support, advertisers should elevate the industry at the highest levels in the future.
With a presence in over 80 countries including Thailand, TNS advises to clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market-leading solutions.
TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.