Thailand Digital Ad Spend Dual Reports Mid -Year 2018/ 2018-2019 SKU: 1


Thank you for your interest in the latest Thailand Digital Advertising Spend 2018-2019 study by DAAT.


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Internet usage in the Asia Pacific region is IMMENSE, representing more than half of the world’s 3.6 billion internet users. According to the latest data from Euromonitor International, the region accounted for 60% of new users coming online over the 2013-2018 period.

KANTAR Connected Life data reveals that 70% of the Thai population use social networks daily, averaging on 4 platforms used per week. E-Commerce also sees great growth potential with 60% identifying themselves as E-Commerce prospects.

These trends are proof of the fast digitization of the current consumer landscape and marketers are rapidly adapting. Digital advertising spends in Thailand continues to grow at a pace of 30% annually over the past 5 years, and is expected to reach THB 2 billion by the end of 2019.

In partnership with KANTAR TNS, DAAT provides this data on a yearly basis. This report presents the data on actual spend of total 2018 and forecast total 2019.

Internet usage in the Asia Pacific region is IMMENSE, representing more than half of the world’s 3.6 billion internet users. According to the latest data from Euromonitor International, the region accounted for 60% of new users coming online over the 2013-2018 period.

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